You describe your style as "Retro, Vintage, Mid-Century", can you share with us how you developed this style?
My style has always been influenced by my interest in history, classic movies, vintage ephemera and retro Americana.
One of my first jobs out of college was art director at the Cabbage Patch Kids. This was educational as it opened my eyes to a world of marketing, licensing and product development.
Early in my career my freelance clients were many of the blockbuster museum exhibitions that traveled the USA. I enjoyed researching these historical periods that were displayed in the exhibitions.
I think my love of research and the combination of these experiences resulted in my Retro Christmas Card Company style. Of course everything we experience in life, and what we love contributes to the style of work we do.
Many designers and illustrators struggle to find their style. What's your best advice to help other designers find their style?
The act of creating for a specific target audience and expressing visually that intangible "something" that that audience is seeking will help you find that style.
More than expressing myself, I wanted to find a style that appealed to who I wanted to sell my work to. I was educated as a commercial artist. I am endeavoring to create a desired product more than to express myself.
I also think you have to be more than enthusiastic about what you are doing. It helps to be a part of that audience. You have to have the dedication and scrappy attitude to put in the hours and hours to get it right. You also have to stay the course, not waver and switch horses in the middle of the stream.