This eBook is a live text PDF with high resolution poster openers that you can print and hang on your wall!
How to start your own business, grow your client base, and promote yourself without selling out or starving. This no faff, no fluff guide is peppered with applicable advice (things we learned from starting our own business), step-by-step guides, and worksheets to help you just get started already. Because raw talent and good ideas aren’t enough. And because you can do this. Really.
A start-to-finish roadmap to freelancing that won't bore you to tears
The second edition is here! Rewritten and expanded (104 more pages than the 1st Edition), Freelance and Business and Stuff is a down-to-earth, approachable guide for any creative looking to start freelancing or launch a studio. From positioning and branding your own business to filing paperwork, landing clients, and pricing – you’ll learn exactly how to start and run your own creative studio without selling out or starving.
Make a smart step into freelance by going in with eyes open and the key bases covered
As a creative, working for yourself can seem like the ultimate dream scenario. It’s true that freelancing can tailor your career to your unique skills, goals, schedule and work habits. But being your own boss also means taking on roles, responsibilities and risks that you didn’t have when you worked for someone else. This book will help you create a plan of attack and set up necessary procedures.
Written by Amy Hood and Jen Hood, co-founders of Hoodzpah
This freelance business book includes:
- Over 100 pages of expanded and updated content (this edition is significantly longer than the original)
- Worksheets to help you calculate hourly and flat-rate pricing, budgets, and income goals
- Clear checklists for new freelancers and creative business owners
- Step-by-step guides for creating a business plan and setting up a repeatable project workflow—from contract to completion
- Advice on branding, positioning, pitching, pricing, and presenting your work
- Honest insight into what running a creative business actually looks like (from people who do it)
- Thoughts on promoting yourself without making yourself—or others—cringe
- Recommended resources for insurance, accounting, bookkeeping, contracts, and more
- Plenty of unnecessary humor to keep the business stuff from feeling unbearable
Please note that this is an eBook PDF version only.
Software: PDF Viewer
Hardware: 2.4ghz processor or higher
Memory: 16gb RAM or higher
Storage: Approximately 30 MB
From Amy & Jen:
We never thought of ourselves as writers. But we kept getting the same questions about how we started our business—how we priced our work, landed clients, handled money, and stayed sane. After thinking about our mistakes, wins, and lessons learned, we wrote it all down.
Freelance, and Business, and Stuff is for anyone who wants more control in their creative career. Freelance doesn’t have to mean chaos. It can be a way to make side income, test a new direction without quitting your day job, or build a full-time creative business that actually supports your life.
Running your own freelance or creative business gives you more power to choose how you work (when and where), what you work on, who you work with, and how much you make. The gain is flexibility and control. The tradeoff is responsibility—and this book helps you handle that part.
You don’t need to be a genius to start your own business. You don’t need thousands of dollars, a fancy studio, or permission from anyone. What you do need is patience, diligence, common sense, and a willingness to learn. Add solid skills, adaptability, and a bit of grit—and you’re good to go.
What readers are saying
“Halfway through and it’s something I wish I had 5 years ago…pure gold.” – Scotty Russell, Perspective Collective
“This book is literally the mentor I’ve always needed but haven’t found.” – Pari Studio
“So much important information that’s easy to overlook when starting a business—this book makes it way less boring.” – Samantha Perry
“If you’re a creative professional, you need this.” – Ryan Hollingsworth
“I can’t even explain how much more organized I feel right now.” – Sanchez Design