Matchbooks and matchboxes became popular as advertising vehicles in the 1950s. This was largely in part due to Diamond Match Company salesman Henry Traute's insight that consumers would see the advertisements on them multiple times a day.
As a result, an entire subculture of beautiful, eye-catching matchbook art was created.
I'm going to show you exactly how you can achieve this classic effect using a few textures and Photoshop filters. Be sure to download your freebies by clicking the button below. Then just follow along with the video!