After adding and arranging the branches, leaves, and pears; lock the layer and unlock the lettering layer.
With the Pen tool on stroke, make a vertical line on the lower stem of the “E”. Next, use the Width Tool (hotkey ‘shift + w’) and in the middle of the stroke, and pull outward to widen the center of the stroke.
The circle details were made using the Ellipse Tool and hold down the Shift Key while dragging the Ellipse Tool out and up.
Make two more copies of the circle and with the Scale Tool (hotkey ‘s’) scale two of them to different sizes.
Expand the stroke that was widened with the Width Tool(hotkey ‘shift+ w’) and group it with the three circles—(hotkey ‘command + g’) to group.
Select the detail and while sliding the horizontally, hold down the Shift Key and the Alt/Option key to keep it aligned and make a copy. Repeat for the next letter.
To finalize the illustration, unlock the background layer and use the Marque Tool (hotkey ‘m’) to make a rectangle larger than the typography illustration with the background color.