Logo Design Process featuring assets from course
Logo Design Process featuring assets from course

A Surprisingly SImple System to Improve Your Logo Design Process in 4 Hours

Von Glitchka has crafted hundreds of logos for everyone from Dungeon & Dragons to local high school mascots. His craftsmanship and artistry have gained him accolades from other world class designers including David Airey, Carlos Fernandez, James Barnard, and Tim Frame.

Over the past two decades, Von has developed a proven straightforward system for crafting logos that clients love, attract profitable clients, and you'll be proud to put in your portfolio.  

Grab Logo Design Process now and learn the skills you need to improve your logo design. All in four hours!

“Jump to the head of the class! I’ve just watched Von firehose decades of logo design practice into this massively consumable course. His mastery of the craft is legendary but the tone and his intelligent understated approach to breaking down the process and building client confidence is Gold. Discover answers to questions you’re too polite to ask. This course resonates with a lifetime of lessons you'll eventually discover... or you can soak them up here to skip ahead of your peers. If you’re reading these words, make the investment and consider your true degree in design reality.”

Bill Gardner | Founder & President LogoLounge.com

Learn to create killer world class logos for clients using an easy step-by-step process.

Logo design and branding projects are some of the most sought after types of projects by designers. The competition is high because the rewards can be huge both creatively and financially.

Do any of these challenges sound familar?

    • How do I weed out clients that are going to suck the joy out of my creative work?
    • How do I compete against cheap logo designers and crappy logo templates?
    • How do I charge a fair price for my services while still being competitive?
    • How do I develop great logo design concepts that my clients love as much as I do?
    • What can I do to make my concepts more clear, concise, and bold?
    • What should I do to improve my technical logo building skills in Adobe Illustrator?
    • How can I increase client approval of my concepts?
    • What final assets should I deliver to my clients?

Here's the secret to minimizing all of these challenges and make your logo design work more efficient, enjoyable, and profitable...

Have a solid logo design process that you follow for each project.

Logo Design Process is a course that walks you through renowned logo designer Von Glitschka's proven process for creating logos.

This process has been refined over decades and used on hundreds of projects for everyone from Fortune 500 companies like Kellogs to local businesses and organizations.

In this course, Von will guide you through the process of developing a retro-inspired logo for a local donut shop from beginning to end. We're talking initial research to sketching and concept development to logo construction and refinement to delivering the final files. It's all here!

Course outline

Introduction

What is Branding?

The Client

Establishing the Scope of Work

Quoting a Project

Discovery & Strategy

Using a Creative Brief

Defining a Client's Expectations

Using Mood Boards

Deductive Ideation

Picking an Appropriate Style

Creative Work

Progressive Drawing

Vector Building Methods

Detailing Logo Designs

Pairing Type and Customizing Logotypes

Choosing Brand Colors

Creating Secondary Brand Graphics

Design Presentation

Presenting Logo Design Directions

Presenting with a Brand Grid

Presenting with Mock Ups

Writing Design Rationales

Final Brand Assets

Setting Up Final Deliverables

Creating a Brand Style Guide

Conclusion

“Von Glitschka draws upon his decades of experience in the design profession to show you, in great depth and with a clear and intelligible approach, how to complete a logo project from start to finish. A value-filled course from one of the most knowledgable designers in the field.”

David Airey | Logo & Visual Identity Designer

Here's Everything You're Going to Get

4 Hours of Video Training

Get 20 videos that cover each step of the logo design process from first contact with client to final deliverables.

100+ Downloadable Resources

Tons of downloadable resources including list of resources, templates, PDFs, and more.

Adobe Illustrator Files

View the Adobe Illustrator files referenced in the video training to see the details, setting, and techniques up close.

 

Real World Examples

Von will work through a real project for a local donut shop. Plus, you'll see other examples from his portfolio with stories and lessons learned.

 

Example Final Assets

See the exact files that Von delivers to clients including final deliverables, brand guides, and more so you can be confident you're delivering what your clients need.

The Clockwork Method PDF

Von developed a simple but powerful method for building vector art. Learn his "Clockwork Method" and make clean vector work with perfectly placed anchor points.

About the Teacher

Von Glitschka

Von Glitschka has over 37 years of experience partnering with ad agencies, in-house art departments, design firms, and marketing departments, helping them solve modern creative problems and expand their creative exploration.

He is the author of Vector Basic Training, one of the most recommended books on using Adobe Illustrator. He regularly consults with Adobe Illustrator. He has done logo and branding work for some of the biggest companies in the world including Wendy's and Dungeon & Dragons as well as countless small businesses.

“Wow. Just wow. I've been designing logos for years, and even I learned a thing or two here (I’d never heard of the ‘Ice Cream Principle’ before). Von offers an extremely transparent view on his workflow, including specific breakdowns of his logo packages and even how he prices them. He's not charging enough in my opinion! This is an exhaustive view into the logo design process.”

James Barnard | Logo Designer & Design Educator

Testimonials

“Your courses motivated me to dive into design, and now I've watched them all. Your teaching removed my fears, and I believe I can achieve anything. Best wishes!”

Jenny F. | Germany

“I've been in the graphic industry since the mid 70s and have become disenchanted. I began viewing your courses. Thank you for your passion, compassion, and contribution to this design industry. My desire and enthusiams have returned! You have been a huge inspiration, and I just had to say thank you.”

Rick B. | Texas, US

“Your courses are excellent—both creative and informative. Each one has significantly improved my Illustrator skills. Your encouragement to grow, create, and take risks motivates me after every session. Thank you!”

Suzanne M. | Canada

“I've paid for all kinds of courses with mixed results. A good instructor is priceless. Thank you for sharing this information with us. I rate you as one of the very best, if not the best, instructors I've ever had.”

Paul H. | Arizona, US

“I love your courses; you make me feel that something that seems so difficult or so far out of reach is doable and fun!”

Patrick V. | Denmark

“You want to learn from a professional whose work you like. Your course was what I needed. Von is a real professional and a talented creative who manages to combine critical thinking and creativity, which makes him a highly efficient designer. Thank you!”

Kristy E. | California, US

“Because of your content, I was miles ahead in most branding and logo design classes. You are an excellent teacher, and I would kill to be your apprentice.”

S'ala E. | Texas, US

“I attend Seton Hall University, and 90% of the videos they show us for my BA are yours. Your content teaches entire classes. You are a massive part of so many graphic designers' lives.”

Rose k. | New Jersey, US

“This course is one of the most enjoyable I've ever taken! I have always admired design but needed to improve. This course ignited the spark to practice again and improve my creative skills.”

Verified Course Participant

“The instruction was articulate, straight to the point, and explained everything in detail. He was easy to follow and made learning fun.”

Verified Course Participant

“It was a great experience to learn from Von. He is very good at it. Thank you so much for improving my skills!”

Verified Course Participant

“This course was beneficial in explaining the creative process and engagement between designer and client. I can apply this to my current company to guide and help marketing in brand development.”

Verified Course Participant

“I have taken online and in-person design courses for years. This instructor, in particular, knows to to present information succinctly and easily digestible. I appreciate all of his real-life examples and recommendations for extra resources that delve deeper into specific topics.”

Verified Course Participant

“My weakness is the logo design process, and I've always struggled with how to make it all work in my head. This course's explanations and processes are phenomenal in helping me make all the connections. I highly recommend this course to anyone interested in adding this skill set to their repetoire. ”

Verified Course Participant

“I definitely recommend this course to all graphic designers. The business is equally important to the creative, and Von Glitschka is excellent. I love all his courses, and he is a better teacher than most at a university level.”

Verified Course Participant

“With this course, Von does such a masterful job packing in everything you need to know about logo design. Not only does the course dive into the creative process itself, with all the details, tools and methods to level up your skills, it delivers so much more. The course goes over and beyond by also tackling how to manage projects, estimates, briefs, research, presentations, deliverables, etc. Highly recommended!”

Carlos Fernandez | Designer & Illustrator

Purchase Logo Design Process Now

 

Grab the course now and make an investment in your skills that will pay off on your first project. Don't forget, when you grab the course before Monday, April 22nd at 11:59 a.m. PT and you'll save 48% off the regular price. Plus, you'll get the complete Vector Basic Training book and resources FREE.

“Designers at any level can learn from the extensive framework of Von Glitschka’s logo design process course, which neatly unpacks his entire logo design process, from the initial contact with the client through the process of conceiving, designing, and presenting logos to finalizing the artwork and everything in between!”

Tim Frame | Logo & Graphic Designer