From the cult favorite typography studio and foundy OH no Type Co. comes a richly illustrated handbook for typographers, graphic designers, and lovers of type everwhere. Ohno is beloved for its imaginative fonts that lend an emotional charge to editorial design, branding, apparel, and more.
With the signature warmth, humor, and candor beloved by his many students and followers, founder James Edmonson's informative and endlessly entertaining book features type specimens, process sketches, and invaluable advice on creating typefaces. Readers will discover:
- expert advice on designing fonts
- how to balance legibility concerns with inventive forms
- why Ohno named fonts after a pioneering funk band and a French school of decorative arts
As engaging to read as it is to look at, this spirited go-to book is a must for all graphic and type designers looking for inspiration and instruction from a luminary in the field.