If you haven't heard, ColorLab experienced a major overhaul for its second birthday. Improved and expanded color options, line halftones, and enhanced compatibility with DupliTone are just the tip of the iceberg.

We think that ColorLab was already pretty special, but now it really blows the competition out of the water! Not convinced? We hear you. It can be hard to know whether something is going to be right for you. How do you know if you'll love it?

Read below as we outline our top 4 reasons why you should buy ColorLab, and one surprising reason why you shouldn't that you won't see coming!

Why You Should Buy ColorLab

1. It Will Save You Time

There's nothing more frustrating that a job taking longer than expected. You can practically feel the value of your time chipping away with each passing minute!

Maybe you're on a deadline, or you just don't want to spend forever fiddling with filters and actions that only get you so far. Wouldn't you rather have tools that get you the look right away?

Get your work done under time and under budget while you relax, confident knowing that you picked the right tools for the job.

Have you ever seen product photos on a company's website and thought "Wow, that sure looks amazing!" But when you start to use the brushes you can't seem to make anything close to what they did?

Here's a dirty insider secret... many companies use extra products and features (in addition to talent) that they don't tell you about. This can make the product look way better than it does when it gets in your hands.

We worked hard to make sure that ColorLab was everything we said it is. Now the only thing standing between you and our preview images is practice (unfortunately, nothing will make you a better artist but practice).

One of the biggest problems we see artists face when making art is picking which colors to choose.

How do you know which colors go with which?

The basic principles of color theory go out the window when you put a too red orange with a too green blue. Suddenly everything looks muddy! Or maybe you struggle more with value and your images all look flat. Would you believe that ColorLab can help you?

Because ColorLab works on a three color system (plus black if you choose to use it) your colors will always look good together, giving you time to focus on learning value and contrast.

Create beautiful, vibrant art that will stay cohesive over a body of work. You'll be able to master color theory in no time without even realizing that you're learning!

People sometimes get the idea that because a product is digital, it isn't worth much. Of course, physical objects require raw materials, time, and effort to create. Digital tools do as well!

Even if you're not convinced (digital tools only need to be made once and can be duplicated infinitely), ColorLab is way more than meets the eye.

For one, you're not just getting one set of brushes; you're getting eight. Rough and clean dot and line halftones (in standard and shader variety), inkers, and distressing brushes, all included.

ColorLab also comes with high-resolution paper textures, solid color palettes, reference materials, and tutorials. Not to mention the ColorLab 101 webinar and live drawing demonstrations we've put out since launch.

Let's say that you want to make an illustration but don't want it to be in halftones. No problem! Use one of the included inking brushes, the solid color palettes, and a paper texture, and you're in business.

The upfront cost might seem more than other companies at first glance. Still, breaking everything down, you're getting far more than several similar products combined. Ultimately, you'll save majorly, all while raking in funds or fame with your quality tools.

Why You Shouldn't Buy ColorLab

Is there anything more enticing to an artist than a new set of art supplies? We get it; the preview images are gorgeous, the features are exciting, and before you know it, the credit card is in your hand. It's fun to try new things!

Don't get us wrong; we think that ColorLab is suitable for many art styles. You don't have to do retro art to get something out of it. Many artists and designers using the #RetroSupplyColorLab and #ColorLab tags on Instagram have shown just how versatile it is!

But we want you to have fun with your tools, not justify them to yourself. Maybe there's something better suited to your style. Not sure what? You can always email us, and our team can guide you in the right direction.

Conclusion:

When making new purchases, we know that it's more important than ever to ensure you're going to get your money's worth. Maybe you've been going your way for a while, hand-making assets and actions to get the right look. You could be a complete novice who has always wanted to get into art for fun or as a career. Whatever the case, ColorLab caught your eye, and you're wondering if it would be worth the investment.

With a massive collection of brushes, color palettes, paper textures, reference guides, and tutorials, we think that ColorLab is special. So much so that we let it speak for itself. There are no marketing gimmicks or sneaky industry tricks regarding ColorLab. What you see is what you get.

Still on the fence or have questions before taking the plunge? We're always standing by to make you satisfied and pointed in the right direction.

Buy ColorLab now for Procreate, Photoshop, Illustrator, and Affinity.