People sometimes get the idea that because a product is digital, it isn't worth much. Of course, physical objects require raw materials, time, and effort to create. Digital tools do as well!
Even if you're not convinced (digital tools only need to be made once and can be duplicated infinitely), ColorLab is way more than meets the eye.
For one, you're not just getting one set of brushes; you're getting eight. Rough and clean dot and line halftones (in standard and shader variety), inkers, and distressing brushes, all included.
ColorLab also comes with high-resolution paper textures, solid color palettes, reference materials, and tutorials. Not to mention the ColorLab 101 webinar and live drawing demonstrations we've put out since launch.
Let's say that you want to make an illustration but don't want it to be in halftones. No problem! Use one of the included inking brushes, the solid color palettes, and a paper texture, and you're in business.
The upfront cost might seem more than other companies at first glance. Still, breaking everything down, you're getting far more than several similar products combined. Ultimately, you'll save majorly, all while raking in funds or fame with your quality tools.