With the rise of the popularity and affordability of the car in the 1950s, motor oil cans not only served as containers, but also as hand-held advertisements. As oil companies began to embrace this fact, the typography and graphics became more eye catching and bold.
As a result, an entire subculture of beautiful, eye-catching motor oil cans was created and, because most cans were simply thrown away after being used, intact or unopened cans have become highly desirable collectors items.
I'm going to show you exactly how you can achieve a typography effect seen on our favorite motor oil cans- speed lines. In this tutorial, you will learn how to add speed lines (and speed line shadows) to your type in Adobe Illustrator.