If you're reading this congratulations! You're part of a small, hand-picked group of people we wanted to be the first to see Leutner.
Named after the dining hall that Aaron would sneak into while attending art school, Leutner is an eyeball-grabbing, hypnotic and sturdy geometric font inspired by the late 20th century (while still maintaining it's own unique personality).
It's also a four typeface, layered type system. So you can create eye-catching typography in seconds.
A layered type system like Leutner takes all of the hassles out of building great looking type work.
Let's say you wanted to create some custom 3D type with your run-of-the-mill font. You'd have to manually build of the 3D elements, add fill layers, and then tweak each layer to try to get it all lined up and looking good.
With a font like Leutner the process is effortless (but still gives you tons of control to tweak it how you like).
All you have to do is type your words, choose a color, copy and paste the font on top of itself, and then choose your next layer (Main, Fill, Base or 3D). By mixing and matching font styles and colors you can build amazing looking type work in seconds.
It's true. Look on any popular font site for a quality layered type-system and you'll find fonts like this retailing for $200 or more!
Luckily, Aaron is an awesome dude and insisted that we sell this font at a price that made it affordable for all designers. So as an early bird buyer you can purchase this font for the embarrassingly low price of $15 (retail $30).
You can spend $15 on a burger, fries and a milkshake (approximately 1800 calories) and if you're anything like me it will be gone in 10 minutes... OR you can buy Leutner at this special early bird price and have a layered type system that you'll use for years to come.
Aaron is the owner of the one-man independent design studio OKpants. Aaron has worked with cool people and brands like Patton Oswalt, Red Bull, and The Smithsonian Institute. His posters have also been immortalized in the Rock & Roll Hall of Fame and Museum.
Great videos like the one on this page don't just happen by chance. It takes a talented team that want to make great work. Follow these guys at the links below (bonus points for letting them know you loved the video!)
Shot and directed by Lee Sechrist
Special thanks to Jimmie Graham
The Illustrator's Brush Kit for Adobe Illustrator is a collection of 6 of our best-selling Illustrator brush packs. Each one of these packs has become a best-seller.
32 sponge and ink scatter brushes that make it easy to recreate the textures of mid-century children's books.
40 ink pen brushes that make it easy to achieve the same kinds of strokes illustrators used in mid-century commercial illustration work.
40 pencil and charcoal brushes achieve the impossible, getting realistic pencil strokes in Illustrator!
35 halftone and line textures created from a $200 '50s army surplus catalog. Easy to use. Just grab the blob brush and paint halftones and lines like magic!
23 chalk brushes inspired by chalkboard art and sandwich board signs from the '30s.
30 ink and water brushes make it easy to add a wash of color and shading to your work with the swipe of your mouse.
Each pack was made from real source material and referencing historical commercial illustration work.
So what exactly does that mean? Here's the breakdown.
Whenever possible we sample the brushes from mid-century catalogs, advertisements, posters and other material. We acquire this material from places like Ebay, antique stores, estate sales and swap meets.
Of course we combine and tweak each piece of the product so it's not an exact replica out of respect for these great commercial artists of the past.
When we make our brushes we pay close attention to how the brush looked originally.
For example, when we created the VectorTone pack we paid close attention to the ratio between the dots, the shape of the dots after soaking into the paper, and how often flaws occurred.
Yeah, sometimes we get a little obsessive compulsive on the details. But it's who we are!
Sometimes the best way to recreate these old effects is to recreate them. In many cases we actually purchase material and then recreate retro work and then sample the work we created.
For example, InkWash is a throwback to the ink washes that illustrators used to add shading to their work. For this pack we looked at the original uses of ink washes in ads and articles from old science magazines.
Then we purchased india ink, brushes and heavy illustration paper. By tweaking our ink and water proportions, brush strokes and how loaded the brush was we created hundreds of samples.
Finally, we picked the best samples to convert into brushes.
Sound quality is poor on this video, but seeing the effect is awesome!
[$10 OFF] To celebrate the launch of the SpaceRanger Brush and Tutorial set we're offering it for a limited time for $10 off! Now's a great time to grab it!
If you're an illustrator I'm willing to bet you love illustration work from the '50s and '60s.
There's just something about classic illustrations from that era.
Sketching with real pencils, building up dry brush work, using masking fluid, and adding text by taping on typed sheet.
It added soul and character to the work.
Programs like Photoshop and Illustrator save us a ton of time. But they also make it hard to capture the subtle nuances of traditional illustration techniques.
Today if you want to bring those subtle nuances to your work you have to work pretty hard.
Most illustrators and designers have developed their own unique process. It typically involves some mix of Illustrator, Photoshop, searching through tutorial websites, scanning, Photoshop brushes, filters and a little luck.
Some designers get amazing results this way. But when you're on a deadline (or just want to have fun and not think too much) it can be overwhelming.
My friend Brad Woodard and I thought it would be cool if there was a product that took some of the work out of the process.
So we decided to make a natural media brush and tutorial pack (so you can get everything you need to make natural looking illustrations in one place).
Step 1. Spent a ton of time collecting and sharing illustration work we loved
We used Pinterest to build a collection of illustrations we loved. This included a lot of 1950s children's book illustrations. It also included work from current designers that achieve a great looking hand drawn look in their illustrations.
Step 2. Create 100+ brush presets and test them with Brad
I'll be the first to admit I'm not the best illustrator. But Brad Woodard is one of my favorites. What I love so much about his work is that it seamlessly mixes mid-century inspired illustration with modern touches.
So we spent hours on Skype working together. I'd make brushes, try them myself and then send them over to Brad via Skype chat.
He'd try them in his illustration work. Then give me feedback (for example, "This brush sucks, Dustin. Don't ever make one like that again").
After early a dozen hours working, refining and testing we had a set of 20 brushes we both loved. For every one we kept, we threw away 5.
Step 3. Create a set of tutorials to compliment the brushes
Early on in our conversations Brad mentioned something really interesting to me. Normally, when you buy brushes you're kind of left hanging. You have to download them and just start messing around. Eventually you might find a few you like.
We thought it made more sense to include tutorials with a REAL project. That way, you can download the brushes, install them and start working on something right away.
That way you get way more value. Not only do you have the tools, but you also have someone helping you get the most out of them.
Step 4. Add lots of little touches to make the pack as awesome as possible
It would be easy to make a pack of brushes, put it in a ZIP file and offer it for sale.
But if you've bought RetroSupply products before you know we never do that. We want to make the products as friendly and enjoyable to use as possible.
So we did what we always do with RetroSupply products. We thought out the little details to make the product the best it could be.
Here's some of the little details we added:
The result is a brush/tutorial pack that we're both proud of. It's helps you improve your illustration work with great tools and great tutorials.
This pack is the first in a series of "dream brush" packs that Brad and I are making together.
Each one explores a different style of mid-century illustration work. This first pack is all about illustrations that use pencils and dry brushes.
Here's what's included in the SpaceRanger Pack:
If you were to take a class and get supplies to learn this kind of stuff at a real school (even an affordable community college) you'd be set back over $100. And that's low-balling it.
But with the SpaceRanger Brush and Tutorial pack you acquire some incredible tools and skills for about the price of a take-and-bake pizza. Plus, you don't have to drive across town for 12 weeks taking the classes.
The only way we could make this easier is if you could download the knowledge into your head (and that technology simply doesn't exist yet).
The SpaceRanger Brush Pack requires Adobe Photoshop CS4+ as well as a pressure sensitive tablet (for example, a Wacom Cintiq). File size is approximately 19.5 MB.
I'm so excited to announce the release of our first official RetroSupply t-shirt.
This limited-edition tee (only 100 available) is hand-pulled and 100% eco-friendly.
Buy it here or get it FREE when you spend $100 in the shop. Supplies limited. Free shipping.
Shirt ships within seven days. Only available for shipment in the US and the United Kingdom.
Whether you're trying to raise money for your daughter's Girl Scout troop or you're trying to raise awareness about cancer... Design has the power to inspire the best in people.
Komrade is a constructivist-inspired font that's perfect for starting your own little revolution.
What if I told you your entire life is shaped by symbols?
What if I told you that these symbols had the power to influence your emotions, energy level and how easily you can be persuaded?
It's 100% true.
For example, if I was to show you a picture of a dove holding an olive branch (and you live in the western world) it would likely evoke feelings of peace and rebirth.
Even if you don't know what the exact meaning behind a dove holding an olive branch it probably evokes these feelings in you.
In the exact same way fonts like Komrade have built of symbolism of revolution and new ideas. See where I'm going here? By using a font like Komrade you're leveraging the deeply ingrained symbolism within these types of fonts.
Sometimes these kinds of fonts seem a bit niche. How will you use it in your work? The opportunities are everywhere. Use it to create your own positive revolution in the world. Big or small.
For example, here's a tutorial about how we used the Komrade font to create an Alliance of Fist Bump Brothers. It's just a bit of fun but it gives you an idea of how you can use a fun font like this.
P.S. Don't forget. This font is just $5 for a few days. Be sure to tank advantage of this "thank you" deal. If you buy this font after Friday it will cost you $15.
100% customizable ink offset. You choose the color and distance.
Give your photos that 1950's illustration/photo look.
Your personal halftone factory! Turn anything into a halftone in seconds.
Get a subtle ink starve effect.
Add a subtle (or crazy) roughened edge to your work.
In 1870 John Rockefeller incorporated Stand Oil Corporation and industry and innovation began to sweep across the nation.
With the rise of capitalism came the unmistakable artwork from the era including: engraved stock certificates, illustrated invoice forms and letterhead with detailed typography
IndustryPress is a set of Photoshop tool presets that allow you to get intricate engraved line work from the late 19th century with ease.
Just select the preset and start swiping on your canvas. You'll be amazed how effortless it is to add this engraved line work.
Great for creating convincing 1870s engraving inspired design or for adding line and crosshatching to shade your work.
IndustryPress works great in Photoshop CC, CS6, CS5 and CS4. The line presets are high resolution and will easily work on large posters for engraving line effects.
Here's everything that you get when you buy IndustryPress:
4 IndustryPress Tool Preset Files (easy to download)
4 large seamless line patterns
10 bonus high res grunge overlays for adding distress to your work fast
1 page easy to follow instruction guide
All files well organized and named in proper folders
Check out this quick product tour video to learn how IndustryPress was made and how easy it is to use.
Inspired by public fonts in New York in the 1970s. Authority pays tribute to the almost unnoticed but powerful effect type have on our lives.
From waiting on a cold morning to catch the 307 to Morton West High School, to the rain and snow worn stencil on a postal box. Public typography is a part of the little spaces in your lives where life actually happens.
Government designed fonts were chosen to communicate authority and help grease the gears of the day-to-day grind.
Authority beckons back to these days with it's mildly condensed feel, squared corners and strong feel.
We've also added another dimension to the typeface by creating a typeface for each time period in the fonts life including: Standard (freshly printed), Rounded (Slightly worn and used) and Aged (worn down by the day to day interactions with the world).
Use it for bold, striking headlines and subheads. Use it for the base of logos. Use it to bring Authority to your work.
Buy Authority now and save $20 off the retail price.
Most designers have a style they love and prefer to work in, but don't know how to get there. Being in design almost always includes working on projects you aren't particularly interested in, and that's just part of the job.
Aaron Sechrist, however, has MASTERED the art of building his own unapologetic style, which seems to be a common thread in successful designers.
Through his one-man design studio OKpants, Aaron has been able to work for brands such as Disney, House Of Blues, Red Bull, Rock and Roll Hall of Fame & Museum, Detroit Pistons, and Fall Out Boy without straying far from the style he's developed and loves.
Keep reading to find out the secrets of developing your own style and doing the work you love.
In this step-by-step tutorial we'll show you how to start from a blank Photoshop file and create an eye catching constructivisty / propaganda style poster in Photoshop.
Learn where to find inspiration, how to choose your color palette, find stock images, and give your poster an eye-catching finish with a subtle gritty texture.
Enjoy! As always, if you have questions just leave a comment. Happy to help you out!
P.S. If you're looking for a great looking constructivist / propaganda style font to use in your projects check out Komrade. It comes with two versions, inline and standard. Plus, it's on sale for just $5!