In this tutorial, you'll learn how to make a mid-century inspired matchbook cover design in Adobe Illustrator.
Whether or not you think you'll ever create a matchbook design for a client project, it's a great exercise.
Because creatives that designed matchbooks mastered the art of grabbing attention quickly. Then burning brands into the consumer's mind.
By studying and creating a few of your own matchbook designs, you'll learn to emulate some of the attention-grabbing techniques used by matchbook artists.
The art of grabbing people's attention and hooking a customer is valuable, whether you're designing matchbooks, posters, merchandise, or just about anything else.